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Difference Between Descriptive and Exploratory Research

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Purposes of Marketing Research

Content: Exploratory Research Vs Descriptive Research
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Key Differences Between Exploratory and Descriptive Research

What Is Descriptive Research? Some of the marketing questions answered by descriptive research include: What are the pain points for our product use? What do users like about our product? What is a fair price point for a product or service? Does a product appeal to a certain target market? What features are most desirable in a set of offerings? What Is Causal Research? Try it risk-free No obligation, cancel anytime. Want to learn more? Select a subject to preview related courses: Some of the methods of market research are: One-on-one interviews Focus groups Surveys Mobile surveys Questionnaires Market testing Field trials Online communities Eye tracking Analytics Common Types of Error No matter how fastidious a researcher tries to be, every form of research includes error.

Lesson Summary There are three types of research: Descriptive research attempts to explore and explain while providing additional information about a topic. Unlock Your Education See for yourself why 30 million people use Study. Become a Member Already a member? Earning College Credit Did you know… We have over college courses that prepare you to earn credit by exam that is accepted by over 1, colleges and universities.

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Year Expiration Year is required. Objective Discovery of ideas and thoughts. Describe characteristics and functions. Pre-planned design for analysis. As the name implies, the primary objective of exploratory research is to explore a problem to provide insights into and comprehension for more precise investigation.

It focuses on the discovery of ideas and thoughts. The exploratory research design is suitable for studies which are flexible enough to provide an opportunity for considering all the aspects of the problem.

At this point, the required information is loosely defined, and the research process is flexible and unstructured. It is used in the situation when you must define the problem correctly, identify alternative courses of actions, develop a hypothesis, gain additional insights before the development of an approach, set priorities for further examination.

The following methods are used for conducting exploratory research. By the term descriptive research, we mean a type of conclusive research study which is concerned with describing the characteristics of a particular individual or group. It includes research related to specific predictions, features or functions of person or group, the narration of facts, etc. The descriptive research aims at obtaining complete and accurate information for the study, the method adopted must be carefully planned.

The researcher should precisely define what he wants to measure? How does he want to measure? He should clearly define the population under study. It uses methods like quantitative analysis of secondary data, surveys, panels, observations, interviews, questionnaires, etc.

Descriptive Research concentrates on formulating the research objective, designing methods for the collection of data, selection of the sample, data collection, processing, and analysis, reporting the results. The difference between exploratory and descriptive research can be drawn clearly on the following grounds:.

Therefore exploratory research results in insights or hypothesis, regardless of the method adopted, the most important thing is that it should remain flexible so that all the facets of the problem can be studied, as and when they arise. Conversely, descriptive research is a comparative design which is prepared according to the study and resources available. Such study minimises bias and maximises reliability. The material you sent have been so useful in my study,Keep it up To me as as a Masters scholar I appriciate.

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Exploratory research is defined as the initial research into a hypothetical or theoretical idea. This is where a researcher has an idea or has observed something and seeks to understand more about it.

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The major difference between exploratory and descriptive research is that Exploratory research is one which aims at providing insights into and comprehension of the problem faced by the researcher. Descriptive research on the other hand, aims at describing something, mainly functions and characteristics.

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Exploratory Research is research conducted for a problem that has not been studied more clearly, establishes priorities, develops operational definitions and improve the final research design.[1] Exploratory research helps determine the best research design, data-collection method and selection of subjects. Descriptive vs Exploratory Research Research is one systematic activity that is undertaken by scholars, to help in widening our knowledge base in all fields of education.

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Exploratory research design does not aim to provide the final and conclusive answers to the research questions, but merely explores the research topic with varying levels of depth. It has been noted that “exploratory research is the initial research, which forms the basis of more conclusive research. Exploratory research implies an exploration led for planning an issue for all the more clear investigation. Intention: The main objective of descriptive research is to define the functions and characteristics.