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What's more important today: relationship marketing or transactional marketing?

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What Is Customer Relations?

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Customer relationship marketing (CRM) is a business process in which client relationships, customer loyalty and brand value are built through marketing strategies and activities. CRM allows businesses to develop long-term relationships with established and new .

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Customer relations is based on the relationship and connections between a company and its customers. Customer relations is also known as customer service and how a business interacts with people who are either potential customers or customers.

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Customer service plays an important role in marketing piece your business. Marketing brings a customer in, and customer service keeps him coming back. Relationship marketing is a customer relationship management strategy designed to encourage strong, lasting customer connections to a brand. The goal is to generate repeat sales, encourage word-of-mouth promotion and gather customer information.

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Customer relationship marketing builds upon customer experience management and puts improving customer interactions to foster brand loyalty at the core of marketing activities and efforts. Customer relations is the process and manner by which a business develops, establishes, and maintains relationships with its customers. Businesses rise and fall through the support of their customer bases.