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Quantitative and Qualitative Research

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❶DeFranzo September 16,

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Quantitative research consists of gathering measurable data about a subject in a way that allows results to be easily Quantitative research consists of gathering measurable data about a subject in a way that allows results to be easily compiled and compared. Quantitative data can be measured or collected over a larger sample size and aggregated—for instance, by taking measurements in a variety of locations or contexts, or by conducting a survey over a large number of people with only certain set values available as answers, so answers can be compared directly.

Qualitative research is generally conducted over a smaller sample size via methods like direct observation, interviews, or focus groups, and it allows for less standardized answers to be reported. Quantitative data can be analyzed for relationships among the data, especially when a researcher is seeking a relationship that is statistically significant.

Qualitative data is analyzed by a collector seeking themes or commonalities in responses—and sometimes simply seeking to understand the range of possible responses and their potential relationship to the quantitative data. The major point of comparison between these two types of methods is that both can be used to answer research questions. Both are useful in many fields, particularly in the social sciences and other disciplines that deal with human behaviors and attitudes.

From there, however, the two types of methods diverge. Quantitative methods are generally good for very closed-ended questions that can be reduced to numbers.

For example, a political scientist might ask what percentage of white people vote Republican in presidential elections. A sociologist of health might ask what percentage of poor people get to see a doctor regularly. These are relatively narrow questions that can easily be put into numbers. By contrast, qualitative methods are better for more open-ended questions that cannot be easily reduced to numbers. Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics.

It is used to quantify attitudes, opinions, behaviors, and other defined variables — and generalize results from a larger sample population. Quantitative Research uses measurable data to formulate facts and uncover patterns in research. Quantitative data collection methods are much more structured than Qualitative data collection methods. Quantitative data collection methods include various forms of surveys — online surveys, paper surveys , mobile surveys and kiosk surveys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations.

Snap has many robust features that will help your organization effectively gather and analyze quantitative data. While defining quantitative and qualitative research based on their uses and purposes may be considered a practical approach for researcher, the difference actually lies on their roots: Procedures, designs, concepts, purposes and uses emanate from there.

Example on qualitative research referring to quality where problems are answered without generally focusing on quantity, are descriptions in words coming form interviews, discussions or observations. However when words are translated to quantity in order to describe or to generalize, then the research is now called quantitatitive research. The bottom lines are the questions: Many thanks for giving me clear understanding around the differences between the qualitative and quantative research.

Thanks a millions time. I was struggling to get an idea of how to approach the definitions. In fact I was even hesitating to answer the questions confidently. Thanks for the distinct comparison between qualitative and quantitative Research, very very helpful. Thank you for making me to understand the difference between qualitative Research and quantitative research.

Thanks a lot for the insightful distinction between Qualitative and Quantitative research. However, the differences as you enumerated did not factor in the advantages and disadvantages of both research tools.

My special thanks goes to Camilo Tabinas for suggesting that the difference between quantitative and qualitative research method stems from the roots of quantity and quality. Quantitative approach stems from the ontological view that objective reality exist independently of human perception Slevitch, Qualitative and quantitative methodologies compared: Ontological and Epistemological Perspectives.

Journal of Quality Assurance in Hospitality and Tourism, 12,

Quantitative Research

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Compare and contrast Qualitative and Quantitative research methods Monique Gowans Charles Stuart University Compare and Contrast Qualitative and Quantitative Research Methods Qualitative research methods are complex meaningful analysis characterised by processes and meanings that are not experimentally examined or measured in terms of mathematical measurements (Lincoln, ; .

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Compare/Contrast Qualitative and Quantitative Research Strategies Qualitative Quantitative Belief that the world is not stable, coherent and uniform.

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Differences Between Qualitative and Quantitative Research Methods: Quantitative Methods: Methods include focus groups, in-depth interviews, and reviews of documents for types of themes: Surveys, structured interviews & observations, and reviews of . Compare and contrast qualitative and quantitative approaches to research This essay will compare and contrast the 3 articles below in relation to qualitative and quantitative approaches to research focusing on the design and methods used in each study including sampling, data .

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Difference between Qualitative and Quantitative Research in data collection, online surveys, paper surveys, quantifiable research, and quantifiable data. Qualitative versus Quantitative comparison chart; Qualitative Quantitative; Purpose: When to use qualitative vs. quantitative research? Quantitative and qualitative research techniques are each suitable in specific scenarios. For example, quantitative research has the advantage of scale. It allows for vast amounts of data to be collected.