I would do some keyword research and have a good angle and do my research on those ends but too often I just discounted the competition or was arrogant enough to think I could beat them. That worked 10 years ago but not so much now. Yeah, those were the days eh?! Another tool that might be helpful on the keyword side is TermExplorer. I use to help get volume for a group of keywords at a time up to 1k at a time and also to do some really deep keyword yanking from multiple sources.
SemRush does a marvelous job of this but in those instances where you have a brainstormed list, TE can be helpful. Thanks for the tip Eric.
That tells you how much a competitor is willing to spend on traffic each month for those keywords, correct? So they must be making more than that amount. Well we assume so. Hey Kim — correct on estimating how much folks advertising on those keywords are willing to spend to be seen on those keywords. The potential section is merely to give you an indication of the value of a niche.
Then I build sites around them and started seeing success with traffic. The problem comes when the only affiliate program out there shuts down and AdSense is about the only way to monetize that traffic. Thanks — glad you found it useful! These days I also check out the interest volume for various countries in Facebook ads platform to see how viable the niche will be in social media.
This gives you a good idea of the number of people interested in a particular topic or product. Hi Rae, wow — what a great article. Skip to primary navigation Skip to content Skip to primary sidebar Skip to footer How do you an evaluate a potential affiliate niche? Show me the money The first thing I want to know is if there's money in the industry, because if there isn't then the rest of these steps would be a waste of time. Check for the presence of PPC advertising The first thing I'll do is head over to Google and run searches for some of the core terms in the niche.
Check for the presence of multiple affiliate programs The last thing you want to do is build up traffic around a niche where products or services are only offered by one merchant. Assuming the niche passes the general money test, we'll move on to: Show me the traffic Next up is ensuring the niche gets enough traffic to generate any significant revenue in correlation to the effort required to enter it.
Get your keyword research on I'll conduct niche keyword research to find every term in the industry with any traffic volume that I can. Checking out the search trends Is interest in the niche going up, steady or going down? Checking out the competitor trends Sometimes a niche might be too small to get proper intel from Google trends.
Check out WHO is ranking for the top keywords All competitors are not created equal. Researching the backlinks of the competition Providing the niche isn't owned by the root domains or big brands, then I'll take the top competition the ones I continually see showing in the top ten for the various niche terms and research their backlinks to see how much strength those results have.
Evaluating all of the above I'm looking to cross reference the above to get a level of the competition. Show me the angle To have long-term success in the niche, you're going to have to be able to define a point of difference POD between you and every other site currently succeeding in the niche.
What content are your potential competitors lacking? Can you fulfill that void? What features are your potential competitors missing? Can you create them? What is your potential competition doing well that you feel you could do better? Is there a missed demographic your potential competitors are failing to specifically target? For example, there are a ton of recipe sites — but are any of the formidable competitors targeting working moms?
Are there any promotional avenues your competitors are ignoring that you could rock? The benefit of running an affiliate program is that it's a cost-efficient method of acquiring customers, while enabling smaller Web publishers to monetize their sites.
The affiliates can be any size but they tend to be experts at online marketing and customer acquisition, particularly in the field of search engine marketing. Various large affiliate e-marketing companies like Commission Junction, LinkShare, and AssocTrac provide e-marketing and revenue potential for both online advertisers and publishers.
Each company is summarized below. Commission Junction allows the bundling of several affiliate merchants through a central tracking system. Promotion of brand name products can be accomplished through text links, banner ads, and product links. The company also offers e-marketing tools to help increase sales and leads.
The company offers a suite of marketing products and multi-channel online marketing solutions that assist advertisers in meeting their revenue goals. Advertisers only pay for successful responses and that means risk is low. Advertisers can also increase or decrease their pay rates. Publishers make money by placing on their site, which are used to maximize revenue. Looking to cut through the noise of other apparel ads, PacSun needed new audiences to boost website traffic and sales.
Compared to a control group, this campaign returned:. To drive engagement and retention with their increasing site traffic, luxury brand Cariloha leveraged display retargeting strategies across Facebook and traditional inventory to drive sales of its eco-friendly bamboo products.
The results of this campaign showed that:. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.
Iconic clothing brand Lacoste leveraged unique consumer data from Slice Intelligence to find and acquire high-value customers. By creating targeted seed audiences, Lacoste reached new consumers with similar purchase behavior from competitor brands and major retailers. They go above and beyond to provide opportunities to gain market insights, new customer data and strategy optimizations that aid us in ensuring our omnichannel marketing efforts are effective.
With each learning we see growth in our campaigns. Rakuten Marketing Search received an honorable mention at the Kenshoo Infinity Awards for the success it has driven for PacSun, increasing revenue and scaling the efficiency of the PacSun shopping program. Financial services provider, Wells Fargo, launched their affiliate marketing program with the goal of expanding credit card acquisition beyond current customers of the bank.
Rakuten Marketing designed an affiliate prospecting program that focused on building strong relationships with publishers and educating them on the products offered. By identifying high visibility placement opportunities, leveraging multi-channel marketing, and through tactical CPAs, the Wells Fargo Affiliate program saw:.
Market research for affiliate marketers is essential for building traffic as an affiliate and to discover long tail keywords and keyword phrases that will increase your online commissions.
Market Research for Affiliate Marketers To be a successful affiliate you must learn how to research their market before dedicating your precious time.
Mar 15, · Econsultancy's affiliate marketing research includes buyer's guides, statistics, market trends reports and briefings. We also have an affiliate marketing RFP, to help you with supplier selection, and a business case, should you need to convince your boss to invest in this area. No reports yet. Voted the #1 affiliate marketing network for 7 consecutive years. Our affiliate program connects advertisers with publishers to reach new audiences and influence repeat purchases. Our solutions create a holistic strategy that delivers proven incremental revenue and is continually optimized for performance.
Jul 04, · How to Start an Affiliate Marketing Business. Three Parts: Becoming an Affiliate Marketing Products on Your Website Managing Your Business Community Q&A. Affiliate marketing gives you the opportunity to earn a commission by selling products or services offered by other companies%(37). This is the third post in our partner and affiliate marketing research series. It summarizes a small slice of the data available in our The State and Future of Partnerships Global .