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Primary Market Research Methods

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❶This is really useful to understanding the different methods of market research. Very distinctive and clear cut teaching.

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Primary market research is the most common type of a market research method and is also the most valuable type. It is a method that only answers specific questions and not irrelevant issues. Secondary market r esearch.

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Groups of potential customers are brought together to discuss their feelings about a product or market. Focus groups are a good way of getting detailed information about customer tastes and preferences. Test marketing. This involves selling a new product in a small section of the market in order to assess customer reaction.

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The four types of primary market research | [ ] Week 1: Researching Research For Research | Ross Presland-Brown Games Development Says: December 15th, at am [ ] The four types of primary market research | Canadian Entrepreneur Training. Market research can be classified as either primary or secondary research. The difference is quite simple, yet there is often confusion around this topic. The difference is quite simple, yet there is often .

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When conducting primary market research, you can gather two basic types of information: exploratory or specific. Exploratory research is open-ended, helps you define a specific problem, and usually involves detailed, unstructured interviews in which lengthy answers are . Once you have narrowed down your target group, you can do lower cost versions of primary market research, such as sending out surveys or questionnaires. Secondary research gives you a foundation to build on, while the primary research helps you identify specific needs.