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Data collection

Telephone interviews

❶The technique uses secondary data and is considered unobtrusive research. Interviewers must be trained and flown to geographic areas or found and trained within the area of study.

How has your organization's data collection strategy evolved over the past 10 years?

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Getting information in person may be the most personal approach and most effective way of gaining trust and cooperation from the respondent. It is easier to react to puzzled facial expressions, answer questions, probe for clarification, or redirect responses.

Face to face contact is particularly useful to detect respondent discomfort when discussing sensitive issues or attempts to respond in a socially desirable way. The in-person interview is usually more costly than any other data collection method.

Interviewers must be trained and flown to geographic areas or found and trained within the area of study. It may be unrealistic to send interviewers into areas of high density housing or high crime which may result in an important demographic left out of the study. Access to some people is easier by telephone.

However, not everyone has one. Fewer interviewers are needed to conduct telephone than in-person interviews; if interviewers call from the same location, they can clarify questions with each other, assuring greater standardization and reliability.

Rapport and trust are difficult to establish by telephone. Respondents retain varying degrees of anonymity by phone, depending on how phone numbers are obtained. It is increasingly difficult to distinguish telemarketing calls from the bona fide survey researcher. That, along with increasing identity theft, has made the general public more skeptical about sharing information with anyone for any reason over the phone.

More people may be reached by paper surveys than any other method, although up to date mailing lists may be difficult to come by and postage can be expensive. There is, of course, no chance to ask probing questions or clarify information.

Through sleet, rain, or snow, the mail can be delayed or lost. When a mailed questionnaire does arrive, it may be discarded with the junk mail; mailed questionnaires are less personal than any other survey method.

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Data collection is a process of collecting information from all the relevant sources to find answers to the research problem, test the hypothesis and evaluate the outcomes. Data collection methods can be divided into two categories: secondary methods of data collection and primary methods of data.

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The purpose of this page is to describe important data collection methods used in Research.. Data Collection is an important aspect of any type of research study. Inaccurate data collection can impact the results of a study and ultimately lead to invalid results.

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The data collection component of research is common to all fields of study including physical and social sciences, humanities, business, etc. While methods vary by discipline, the emphasis on ensuring accurate and honest collection remains the same. In more details, in this part the author outlines the research strategy, the research method, the research approach, the methods of data collection, the selection of the sample, the research.

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Chapter 9-METHODS OF DATA COLLECTION 1. METHODS OF DATA COLLECTION 2. What is data collection? The process by which the researcher collects the information needed to answer the research . 45 whereas qualitative work (small q) refers to open-ended data collection methods such as indepth interviews embedded in structured research.